Tuesday, April 9, 2013

Development of Institutional Logo



Independent film company logos are usually a lot less complex than those of mainstream companies, because of lack of funding.

We started by each giving hand drawn ideas or ideas that didn't involve much editing because it is cheaper than using any computer software.






We then thought that these weren't very good, so we decided to use some basic software to create better  logo's.



These were much more eye catching than the first ideas we had, which is good because the purpose of a logo is to be remembered. They didn't require very much editing at all and aren't animated, so they are easy and cheap for our independent company to make.

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