Who would be the audience for your media product?
Our target audience: males aged 15-25
Those most likely to watch our film will probably fall into demographic groups D and C1. This is as they are quite young, so probably aren't yet skilled enough to have the higher classed careers. This links nicely to the audience theories that we have used in our film. Our film mainly contains the Uses and Gratifications theory, where it is purely for entertainment. So, those without high qualifications, won't need to be of high intelligence to enjoy this film.
Our film is certified a 12A, although we are aiming it at males above 15. This is because, legally, it doesn't contain material unsuitable for below 15. This leaves some room for us to gain a wider audience, if everyone above 12 has the chance to see this film then we are more likely to have more viewers, even if the film doesn't necessarily directly appeal to them, initially.
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